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  19th Sept 2011 - STAR MARITIME

Maersk Line launches Daily Maersk

PETALING JAYA: Maersk Line, the biggest container shipping company in the world, has launched Daily Maersk, a service that is expected to change the way shipping is done where containerised cargo will now be delivered with unprecedented frequency and reliability.

The first cut-off in the Daily Maersk set-up will be on Oct 24.

Daily Maersk, Maersk Line’s new service on the Asia–North Europe trade lane, offers a daily cut-off at the same time every day, seven days a week, and always with the exact transportation time.

This is because, up until now, customers have had to adjust their production schedules and supply chains to accommodate shipping lines’ unreliability, as they have never been able to trust that their cargo would be on time.

The engine behind Daily Maersk is the 70 vessels operating a daily service between four ports in Asia (Ningbo, Shanghai, Yantian and Tanjung Pelepas) and three ports in Europe (Felixstowe, Rotterdam and Bremerhaven) in what amounts to a giant ocean conveyor belt for the world’s busiest trade lane.

Regardless of which of the four Asian ports the cargo is loaded at, the transportation time – from cut-off to cargo availability – is fixed.

Daily cut-offs mean that cargo can be shipped immediately after production without the need for storage.

Maersk Line also promises that cargo at the other end will be available for pick-up on the agreed date.

To underline that Maersk Line means business and how firmly the company believes in Daily Maersk, the promise is backed up with monetary compensation should customers’ containers not arrive on time. This promise is a first in the shipping industry.

Maersk Line chief executive officer Eivind Kolding said the company had set out to design a service that took “the stress out of our customers’ lives, to change shipping from the weakest to the strongest link in the supply chain.”

“After all, shipping is only around 2% of our customers’ total cost. And yet our unreliability has until now forced them to shape their production plans and inventory around it,” he said in a recent statement.

About 44% of all containers are late where 11% are more than two days late – and even as much as 8% are more than eight days late.

“The lack of on-time delivery costs our customers large sums of money because it makes shipping more of an art than a science. Companies have to make up for an unreliable supply chain; they are forced to build a buffer in their supply chains and lose income when goods are not on time,” said Kolding.


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