JAYA: Maersk Line, the biggest container shipping company in the
world, has launched Daily Maersk, a service that is expected to
change the way shipping is done where containerised cargo will now
be delivered with unprecedented frequency and reliability.
first cut-off in the Daily Maersk set-up will be on Oct 24.
Maersk, Maersk Line’s new service on the Asia–North Europe trade
lane, offers a daily cut-off at the same time every day, seven days
a week, and always with the exact transportation time.
is because, up until now, customers have had to adjust their
production schedules and supply chains to accommodate shipping
lines’ unreliability, as they have never been able to trust that
their cargo would be on time.
engine behind Daily Maersk is the 70 vessels operating a daily
service between four ports in Asia (Ningbo, Shanghai, Yantian and
Tanjung Pelepas) and three ports in Europe (Felixstowe, Rotterdam
and Bremerhaven) in what amounts to a giant ocean conveyor belt for
the world’s busiest trade lane.
of which of the four Asian ports the cargo is loaded at, the
transportation time – from cut-off to cargo availability – is
cut-offs mean that cargo can be shipped immediately after production
without the need for storage.
Line also promises that cargo at the other end will be available for
pick-up on the agreed date.
underline that Maersk Line means business and how firmly the company
believes in Daily Maersk, the promise is backed up with monetary
compensation should customers’ containers not arrive on time. This
promise is a first in the shipping industry.
Line chief executive officer Eivind Kolding said the company had set
out to design a service that took “the stress out of our
customers’ lives, to change shipping from the weakest to the
strongest link in the supply chain.”
all, shipping is only around 2% of our customers’ total cost. And
yet our unreliability has until now forced them to shape their
production plans and inventory around it,” he said in a recent
44% of all containers are late where 11% are more than two days late
– and even as much as 8% are more than eight days late.
lack of on-time delivery costs our customers large sums of money
because it makes shipping more of an art than a science. Companies
have to make up for an unreliable supply chain; they are forced to
build a buffer in their supply chains and lose income when goods are
not on time,” said Kolding.